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Launching Scalable CX System for Tutoring Platform with Tailored Automation and Segmented FAQ
Corepetitus, Lithuania’s largest tutoring community, lacked an efficient inquiry management system. By implementing a centralized CX framework, automated workflows, and a branded FAQ page with Content Segmentation, we improved response times, enhanced self-service options, and equipped the team with scalable processes for future growth.
Key Issues
Unorganized Inquiry Management
Customer inquiries were managed solely through an email provider, leading to inefficiencies in tracking, prioritizing, and responding to customers and tutors.
Limited Self-Service Options
The existing FAQ page lacked robust functionality, offering minimal content, no search and no segmentation based on user type (e.g., customer or tutors), resulting in frequent repetitive inquiries and a poor self-service experience.
Manual CRM Lookup
Without a help desk system in place, staff had to manually cross-reference user information in the CRM when it wasn’t clear from the message, causing delays and increasing the workload.
Lack of a Proper Submission Form
There was no structured form for ticket submission to collect detailed information and segregate inquiries effectively, making it harder to streamline and prioritize support requests.
Solutions
Business Needs Assessment and Process Mapping
Conducted a thorough evaluation of Corepetitus’ customer support challenges and needs.
CX Workflow Automations
Implemented automated workflows in Zendesk to prioritize inquiries and assign tickets based on user type.
Integration with Database via Make.com
Developed an integration to automatically update user type data and sync tickets in Zendesk.
Branded FAQ
Built a comprehensive FAQ with a professional design, offering robust self-service options to customers and tutors.
Structured Inquiry Submission Form
Created a detailed conditional ticket submission form to collect essential information and segregate inquiries effectively.
Content Segmentation
Enabled content segmentation in the FAQ, allowing logged-in users to access personalized resources based on their user type (e.g., customer or tutor).
Administrative Training for the Team
Provided in-depth training sessions to equip the Corepetitus team with the skills to manage the new systems, workflows, and tools effectively.
Tools used
- Zendesk Support
- Zendesk Guide
- make.com
Timeline
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Requirements Collection / Implementation / Testing / Onboarding
3 weeks
Results
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Centralized and Efficient Support System
A unified CX framework was established, streamlining customer inquiries and support operations through a centralized system in Zendesk.
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Improved Response Times and Prioritization
Automated workflows ensured inquiries were prioritized and assigned based on urgency and user type, reducing delays and enhancing response times.
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Enhanced Self-Service Options
The branded Help Center and personalized content segmentation empowered customers and tutors to find answers independently, reducing repetitive inquiries.
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Administrative Team Readiness
Administrative training equipped the Corepetitus team with the skills to effectively manage the new CX tools and workflows, fostering confidence and long-term operational success.
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Scalable and Sustainable Processes
Clear workflows, process mapping, and automation provided a scalable CX solution ready to support future business growth.
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